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Puerto Rico Luxury Homes
Luxury Collection Real Estate, a full-service real estate firm specializing in the sales and rental of hand-picked residential properties in Puerto Rico, is distinguished by its approach marked by individually developed strategies tailored to fit each particular listing. Creative campaigns with outstanding visual content pay close attention to the singular identity of each property as well as to the needs of each customer.
Founding partners Francisco “Paco” Díaz Fournier and Alejandro “Alex” Herrera have over forty years of combined experience, mastery, and success in the real estate industry. Their team of knowledgeable highly qualified professionals personifies the firm’s culture of excellence regarding awareness of their clients’ best interests and the importance of discretion and high standards in all services provided.
Luxury Collection prides itself on the consistent quality of its in-house-produced marketing promotions and campaigns meticulously designed for each and every property it represents. Market outreach includes the firm’s own resources such as a valuable roster of individual customers and co-broking agreements with other companies specializing in high-end real estate.
The stated goals of Luxury Collection Real Estate include an expedited rent and sale process while aiming at attaining optimal market prices and providing the highest level of service to all parties concerned.
FRANCISCO “PACO ” DIAZ FOURNIER
LIC . C-10507
Better known as “Paco” by friends and clients, Francisco Diaz-Fournier is a professional with a big-picture focus who develops and executes strategies to succeed in a constantly changing and highly competitive real estate market environment. His core values are driven by a desire to identify the “happiness factor” of his clients and operate with the highest standards of integrity. He devoted 14 years of his professional career at Merck & Co. where he held the position of Senior Marketing Director for Puerto Rico and the Caribbean Region before making an industry leap to real estate in 2001.
Whether buying or selling a home in New York, Dallas, Los Angeles, Miami or Puerto Rico, real estate acquisition and trade are intricate and sensitive processes. Paco has worked every aspect of the real estate industry in both the residential and commercial markets. He has been instrumental assisting numerous clients already relocated or considering moving to Puerto Rico under the 20/22 Acts and other tax incentive programs.
His business is built on dedication, market knowledge and expertise, open communication, firm determination and trust while embodying the ability to accommodate and adjust to all of his client’s needs and preferences.
Paco holds a B.S. from the University of Puerto Rico and completed a Sales/Marketing Executive Program at Wharton School of Business and Accounting/Financial Executive Program at Columbia University Business School.
ALEJANDRO “ALEX” HERRERA
LIC . C-18880
Better known as “Alex” by friends and clients, Alejandro Herrera is a professional creative visionary specialized in marketing and production for luxury real estate, commercial development and resorts in Puerto Rico and U.S.A.
For the last 20 years Alex Herrera has been involved in many projects with successful results, specialized in launching and re-launching real estate developments with new strategies, identity, creative campaigns, collateral material, and strong visual content. He has been with new projects since day one until the last unit is sold and in many other cases he has taken over existing projects re-positioning them and finishing sales with great results.
Besides a Real Estate broker and founding Partner, Alex is a lead-designer which is often used to achieve a property full potential. Alex is a commercial Helicopter and Airplane Pilot since 1997 and he flies clients for aerial site inspections or to visit a property.
Alex is a professional architectural and aerial photographer with 20 years of international experience. All the photography in Luxury Collection marketing campaigns is produced by Alex.
PRISCILLA FERRER, MBA, SRA
LIC . C-19519
Priscilla Ferrer Viscasillas received her undergraduate education at Syracuse University, New York, obtaining a Bachelor of Science Degree. She continued graduate studies at InterAmerican University, San Juan, Puerto Rico, where she received a Masters in Business Administration, specializing in Finance.
Her thirty-year career as real estate appraiser has provided her with ample experience and expertise in commercial and residential appraising. Priscilla holds a Senior Residential Appraiser (SRA) designation from the Appraisal Institute since 2006 making her the second woman in Puerto Rico to achieve such distinction.
Her outstanding professional trajectory and achievements , as well as compliance with continued education requirements, highlight and guarantee her standing as an asset in real estate value investment tendencies. Her knowledge of the real estate business, together with her analytical and communication skills, fluency in Spanish and English, and her attention to details provide her with the tools that make a difference in guiding clients when buying, selling, or leasing a “dream property in Puerto Rico.”
LIC . C-19286
Jaclyn Odell’s academic background comprises different areas which enhance her professional functions in Luxury Collection Real Estate. Two degrees from the University Of Miami: a Bachelor of Arts in Major Motion Picture Production and a Bachelor of Science in Psychology provide her with a wealth of valuable know-how and tools for positive communication with clients.
Her work experience during more than a decade in the fields of fashion, art, and production, together with her keen eye for detail account for her appreciation of the elements of good design and quality, essential components of fine residential properties.
Attuned to and knowledgeable of current market trends, hardworking, and attentive to customers’ specifications have invariably led to her success.
Luxury Collection Real Estate, ever aware of the importance of providing the highest level of service, is pleased to have Jaclyn on its team.
YARIANN “YARI” ADORNO SANTINI, MBA
LIC . C-19577
Yariann Adorno’s background and dynamic personality together with her extensive experience in the traditional and digital outreach of the hospitality industry in Puerto Rico have forged her talent for designing innovative marketing and promotional sales strategies.
A passion for architecture and her excellent communications skills distinguish her performance in her chosen field of sales. Motivation and enthusiasm are the hallmarks of her successful interactions with the multicultural and diverse clientele of Luxury Collection Real Estate.
Yariann obtained her MBA in Marketing at University of Phoenix and a Professional Bachelor Degree in Architecture at Polytechnic University of PR.
LIC . C-12818
Ivette Marcial-Vega is an extraordinary real estate professional that excels in the field. She received a Cum Laude B.A. degree in Advertising from Universidad del Sagrado Corazón, Santurce, PR. Her experience from more than thirty years in the workplace include a mix of advertising, public relations at Comstat Rowland and Real Estate Brokerage since 2005. Her promptness, diligence, and ability to anticipate clients’ needs give her an edge that works on behalf of all the parties involved in a transaction. She is knowledgeable, efficient, and trustworthy. Her negotiating skills have made the difference many a time. As a member of the National Association of Realtors®, she collaborates actively with the leadership in Puerto Rico. Able to manage complexities and challenges, Ivette gets the job done and exceeds expectations. She is a firm believer that the “Mission Is-Possible”.
LIC . C-10650
Anet Tañón is a passionate real estate broker with close to 20 years of experience in the field. She is recognized and respected for her outstanding career in the luxury market and real estate investments. As a graduate of Regis College, in Weston, Massachusetts, her Bachelor of Arts and Communications degrees and her endeavor in the sales departments of mainstream news media in Puerto Rico, including Casiano Communications, Publicaciones Unidas and “El Mundo”, paved her way to a successful transition into real estate, where communication is key.
Her clients are her best presentation card, describing Anet and her service as “their best investment”, an experienced professional who truly cares about her clients, going above and beyond to help them reach their goals. Anet’s relationships are based on trust, honesty and understanding. She strives to continually improve and to do so she listens and makes her client’s needs and wants her true north.
Luxury Collection Real Estate values Anet’s passion for Puerto Rico, the business and her keenness to learning something new everyday.