More Than a Sale: The Human Side of Every Real Estate Transaction

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The Human Side of Every Real Estate Transaction

At Luxury Collection Real Estate, we know that no two real estate transactions are ever the same. Every property holds a unique history, and every client brings their own story, needs, and emotions. That is why we believe that listening, discretion, and understanding the human side of each case are just as important as market knowledge and negotiation skills.

Some transactions involve logistical challenges—such as inherited properties where the heirs are scattered across different countries, and one may not even be in contact with the others. Others are emotionally charged: clients selling their longtime family home, full of memories, who are struggling to let go even when the decision makes sense on paper.

We also encounter situations that require a high level of diplomacy. For example, advising a client to simplify or update their home’s presentation so it appeals to buyers can be sensitive, especially when the decor reflects years of personal meaning. We approach these moments with empathy, focusing on enhancing value while honoring the client’s connection to their space.

 In some cases, like post-divorce sales, emotions run high and logistics become delicate. We have arranged closings where both parties, though sellers of the same property, must be scheduled at different times or in separate rooms due to strained relationships. These are real-life situations that call for emotional intelligence and discretion—not just legal or technical expertise. These are not things you learn in a textbook. They are moments that require care, trust, and a commitment to serving people—not just properties.

At Luxury Collection Real Estate, we combine experience with empathy. We are proud to offer a service that is not only efficient and results-driven, but also deeply respectful of the human journey behind every transaction.

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About The Author
Ivette Marcial-Vega

Ivette Marcial-Vega is an extraordinary real estate professional that excels in the field. She received a Cum Laude B.A. degree in Advertising from Universidad del Sagrado Corazón, Santurce, PR. Her experience from more than thirty years in the workplace include a mix of advertising, public relations at Comstat Rowland and Real Estate Brokerage since 2005 specialized in Homes for sale in Puerto Rico. Her promptness, diligence, and ability to anticipate clients’ needs give her an edge that works on behalf of all the parties involved in a transaction. She is knowledgeable, efficient, and trustworthy. Her negotiating skills have made the difference many a time. As a member of the National Association of Realtors®, she collaborates actively with the leadership in Puerto Rico. Able to manage complexities and challenges, Ivette gets the job done and exceeds expectations. She is a firm believer that the “Mission Is-Possible”.

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